The Media is the Message
(not the message)
In other words: the Context is
the Text (not the text)
Or: the Process is the Product,
(not the product.)
And the Background is the Figure
(not the figure)
       A joke, yes?  Get it?
This possibly confusing play with words
may be a delight or a consternation for
you—and suggests what happens when
How Things are Said (the media) is
factored-in as significant to attention
efficiency as What is Being Talked About:
the token topics, the subject-object matters.

-Thank you Sam Scoville, for improving my mornings